JYOTI RAI

Currently Building Ether | India Lead 100Women in finance
Business Leader | Independent Director
Amongst Top 100 Women in Finance India
Champion Partnerships & Alliances Pvt Market Investor
ESG | Blockchain

Ether, as a philosophy, refers to the concept of an intangible and ethereal substance that pervades the universe. It is often associated with the fifth element, alongside earth, air, fire, and water, representing the spiritual and transcendent aspect of existence. In various philosophical and spiritual traditions, ether symbolizes the interconnectedness of all things and the underlying energy that binds the universe together.

Ether, as a philosophy, refers to the concept of an intangible and ethereal substance that pervades the universe. It is often associated with the fifth element, alongside earth, air, fire, and water, representing the spiritual and transcendent aspect of existence. In various philosophical and spiritual traditions, ether symbolizes the interconnectedness of all things and the underlying energy that binds the universe together.

FOUNDER
EtherAdvisory & EtherWire.Ai

With an extensive range of experience, Jyoti Rai is an innovative and versatile thinker known for her startup expertise and successful business scaling in the Indian financial markets.

Jyoti is a seasoned sales specialist, excelling across diverse financial sectors for over two decades. She has played a pivotal role in launching and driving sales growth for new financial services and products, including mutual funds schemes, currency derivatives, and custodial services. Jyoti's strength lies in her ability to excel in competitive and underdeveloped markets, often exceeding sales targets. ...

During her institutional sales tenure, Jyoti assisted asset management companies, hedge funds, venture capital funds, and foreign companies in establishing operations in India. Throughout her impressive career spanning 20+ years, she has raised over $5 billion in funds and serviced assets worth $100 billion in the Indian capital markets.

She attributes her success to active listening and client-first approach, consistently achieving exceptional results. Her sales and business development career parallels that of a growth hacker.

Passionate about creating opportunities for women in the financial sector, Jyoti is dedicated to empowering women in finance as the India lead for https://100women.org/.  She provides invaluable resources, networking opportunities, and knowledge to help women carve their paths to success.

Known for her thought leadership, Jyoti has curated over 100 thought-provoking ideas and collaborated with leading fundraising platforms in India, including Invest India, Startupindia, IVCA, and mentoring several startups. She actively contributes to offshore industry bodies like ASIFMA and AIMA, along with domestic organizations like IVCA.

Jyoti is a firm believer in community building and is  Amongst Top 3 “Women Power in Community Builder Award” at the “8th Annual Women Power Summit & Awards 2023” by Billennium Divas, a Global Community for WomenCurrently, as the India lead for 100 Women in Finance, She was acknowledged as a “Fire Brand in the Indian financial markets” by Eisner Amper (India).

Jyoti's personal achievements include being acknowledged as one of India's top 100 women leaders in finance in 2019 and as an "Influencing Women Leader" (BFSI Category) in 2019. She has also held positions as one of India's youngest independent directors on the board of a listed company and as the youngest-ever woman to head institutional sales in the mutual fund industry.
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EtherWire, as the 5th element, embodies the essence of this philosophy in the pursuit of evolution, engagement, and elevation. Just as Ether connects and permeates everything, EtherWire serves as a platform that connects individuals, ideas, and information, transcending boundaries and fostering a sense of unity and interconnectedness helping in business growth as well as enrich human lives.

Through EtherWire, individuals are empowered to evolve by accessing diverse perspectives and knowledge, enabling personal growth and understanding. It serves as a medium for engagement, providing a space for dialogue, ... collaboration, and the exchange of ideas, promoting intellectual and social development. Additionally, EtherWire aims to elevate individuals by showcasing inspiring stories, groundbreaking discoveries, and thought-provoking content that encourages personal and collective transformation.

In essence, EtherWire harnesses the power of the fifth element to facilitate the evolution of thought, engagement with the world, and the elevation of human consciousness. It strives to create a community that transcends boundaries, encourages connection, and fosters the exploration of limitless possibilities in the pursuit of knowledge and personal growth.
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The EtherWire logo intricately weaves a tale of love, sacrifice, and an unbreakable bond. It all originated when Jyoti made a heartfelt decision to cherish precious moments with her son before his pursuit of higher education. Inspired by the profound connection they shared, they sought to manifest a symbol of unwavering strength. When Creo Elements (our digital marketing partners) stumbled upon this emblem, they recognised it as a monument to their touching story. As Jyoti took a step back, she imparted to her son the assurance of her eternal presence, much like the ethereal nature of Ether itself. The logo consequently evolved into a perpetual reminder of their enduring connection and the transformative power of home. Thus, EtherWire materialised as a remarkable testament to love, surpassing the confines of space and time.

DEEPAK MUNDRA


Head - Banking & Finance, JSW Steel

Jyoti, known for over two decades, has witnessed her remarkable journey from a sales executive to becoming a sales star in the Indian financial markets. She is more than just a business professional; she is a business sherpa, a connecting catalyst, and a beacon of support for those seeking a helping hand and hope amidst challenging times. Jyoti brings with her a wealth of diverse and deep knowledge of markets and life. ... What truly sets Jyoti apart is her unique ability to see opportunity in every obstacle. She possesses an extraordinary gift for turning adversity into advantage, finding silver linings where others see roadblocks. Her unwavering optimism and resilience inspire those around her, encouraging them to persevere and embrace their own potential.in addition , the warmth she brings along in relationship management and she ace in networking and supports those around her. In the world of entrepreneurship, having someone like Jyoti by your side can make all the difference. Her wisdom, experience, and keen insight will undoubtedly be invaluable as you navigate the uncharted waters of your new venture. With Jyoti's Midas touch, you can harness your own inner strength, overcome obstacles, and seize the countless opportunities that await you. READ MORE

DEEPAK
MUNDRA


Head - Banking & Finance, JSW Steel

Jyoti, known for over two decades, has witnessed her remarkable journey from a sales executive to becoming a sales star in the Indian financial markets. She is more than just a business professional; she is a business sherpa, a connecting catalyst, and a beacon of support for those seeking a helping hand and hope amidst challenging times. Jyoti brings with her a wealth of diverse and deep knowledge of markets and life. ... What truly sets Jyoti apart is her unique ability to see opportunity in every obstacle. She possesses an extraordinary gift for turning adversity into advantage, finding silver linings where others see roadblocks. Her unwavering optimism and resilience inspire those around her, encouraging them to persevere and embrace their own potential.in addition , the warmth she brings along in relationship management and she ace in networking and supports those around her. In the world of entrepreneurship, having someone like Jyoti by your side can make all the difference. Her wisdom, experience, and keen insight will undoubtedly be invaluable as you navigate the uncharted waters of your new venture. With Jyoti's Midas touch, you can harness your own inner strength, overcome obstacles, and seize the countless opportunities that await you. READ MORE


Building Rooba.Finance

SRINIVAS
L

Jyoti has proven to be an indispensable advisor to Rooba.finance. Her profound knowledge of the fintech sector, coupled with her excellent relationship management skills, has greatly propelled our growth and success. Jyoti possesses a remarkable ability to navigate intricate scenarios and unlock previously unattainable opportunities, reflecting her strategic acumen and perseverance. ... She has played a pivotal role in establishing crucial customer relationships, assisting us in better understanding and fulfilling our clients' requirements. Moreover, her insights and advice have been vital in our dealings with regulatory bodies, ensuring we operate within necessary guidelines while still fostering innovation. Jyoti's contributions extend beyond her professional prowess. Her optimistic outlook, dedication, and enthusiasm for her work are truly motivational and leave a significant impact on our team. We are fortunate to have her as part of our journey at Rooba.finance, and I wholeheartedly endorse her for any organisation seeking to make substantial strides in the fintech sector. READ MORE


Building Rooba.Finance

SRINIVAS
L

Jyoti, known for over two decades, has witnessed her remarkable journey from a sales executive to becoming a sales star in the Indian financial markets. She is more than just a business professional; she is a business sherpa, a connecting catalyst, and a beacon of support for those seeking a helping hand and hope amidst challenging times. Jyoti brings with her a wealth of diverse and deep knowledge of markets and life. ... What truly sets Jyoti apart is her unique ability to see opportunity in every obstacle. She possesses an extraordinary gift for turning adversity into advantage, finding silver linings where others see roadblocks. Her unwavering optimism and resilience inspire those around her, encouraging them to persevere and embrace their own potential.in addition , the warmth she brings along in relationship management and she ace in networking and supports those around her. In the world of entrepreneurship, having someone like Jyoti by your side can make all the difference. Her wisdom, experience, and keen insight will undoubtedly be invaluable as you navigate the uncharted waters of your new venture. With Jyoti's Midas touch, you can harness your own inner strength, overcome obstacles, and seize the countless opportunities that await you. READ MORE

SAMIR SHAH


Executive Vice Chair & Co-Founder

Jyoti has excellent relationship management skills. She built very strong relationships with clients in one of the most difficult customer segments we had. Using the strength of her relationships, she built the business from almost little to a decent size with support from her other team-members. I recommend Jyoti for any customer facing role that involved building deep relationships with institutional clients in any complex and demanding marketplace and she will increase wallet-share with ease.

SAMIR
SHAH


Executive Vice Chair & Co-Founder

Jyoti has excellent relationship management skills. She built very strong relationships with clients in one of the most difficult customer segments we had. Using the strength of her relationships, she built the business from almost little to a decent size with support from her other team-members. I recommend Jyoti for any customer facing role that involved building deep relationships with institutional clients in any complex and demanding marketplace and she will increase wallet-share with ease.


ICF Certified Coach (ACC) I EMCC Accredited Sr Practitioner I #Mighty50 in PR & Comms

SARITA
BAHL

'Live wire' is the term that comes to my mind when I think of Jyoti. Whenever we met, there was this vibrancy, this spring in her step that made one instinctively reach out to her ideas and thoughts. She brings with her a rare combination of talent and passion that is for everyone to see and experience.​


ICF Certified Coach (ACC) I EMCC Accredited Sr Practitioner I #Mighty50 in PR & Comms

SARITA
BAHL

'Live wire' is the term that comes to my mind when I think of Jyoti. Whenever we met, there was this vibrancy, this spring in her step that made one instinctively reach out to her ideas and thoughts. She brings with her a rare combination of talent and passion that is for everyone to see and experience.​

BRIAN
DILLON


Partner in Asset Management Department at DILLON EUSTACE LLP

Working with Jyotii on investment fund projects demonstrated her global fund distribution expertise,branding and marketing awareness,thought leadership and ability to nurture and develop relationships with multiple service providers while delivering the fund product to investors.​

BRION
DILLON


Partner in Asset Management Department at DILLON EUSTACE LLP

Working with Jyotii on investment fund projects demonstrated her global fund distribution expertise,branding and marketing awareness,thought leadership and ability to nurture and develop relationships with multiple service providers while delivering the fund product to investors.​


Ex Co-Founder at Sqrrl Fintech

SAMANT
SIKKA

Jyoti is a rare individual. She is full of grit, positive attitude, multi-faceted, dot-connector & above all an ever smiling disposition. Although we worked for short stint together, but I cherish the time together & our continued association. I am sure she will turn what she touches-precious.


Ex Co-Founder at Sqrrl Fintech

SAMANT
SIKKA

Jyoti is a rare individual. She is full of grit, positive attitude, multi-faceted, dot-connector & above all an ever smiling disposition. Although we worked for short stint together, but I cherish the time together & our continued association. I am sure she will turn what she touches-precious.

AMIT
GARG,
CAIA



Regional Proposition Sales Director at LSEG (London Stock Exchange Group)

Jyoti is one of the most dynamic account managers I have seen in this organization. She is knowledgeable, she never lost sight of the strategic goals of the business and yet she is customer centric. She knows how to build a network and maintain relationships in the increasingly complex world of financial services.​

AMIT
GARG,
CAIA



Regional Proposition Sales Director at LSEG (London Stock Exchange Group)

Jyoti is one of the most dynamic account managers I have seen in this organization. She is knowledgeable, she never lost sight of the strategic goals of the business and yet she is customer centric. She knows how to build a network and maintain relationships in the increasingly complex world of financial services.​